Understanding the user is hands down my favorite part of this process. I love talking and listening to stories.
This helps me get out all the ideas in my head, and trust me , there are a lot of them.
Been doing this since college. It's my second favorite part of the process. Raw sketching is how I always start.
Comparing the strengths and weaknesses of other competitors allows me to see where the gaps are.
A solid structure and user scenario help me immerse myself in the user's mindset.
Getting the users involved with the products is key to good iterative design. Notice users are involved in all stages of my process. The user is key.
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